Don Julio asked us to help them launch their brand in the Canadian Market. Most importantly, we needed to help them educate both trade and consumers about Don Julio Tequila and this unique premium spirit category.
Mixer created a two-tiered program that included a series of Trade specific events as well as unique tasting events for consumers to drive awareness and trial while differentiating Don Julio from traditional tequila spirits in the category.
- Don Julio
- Experiential Marketing
- Live Event