Guinness challenged Mixer to create and produce an unforgettable Halloween event to amplify their media investment around this exciting and mysterious holiday.
With a media partnership with The Edge 102.1 radio station, contest winners were selected to attend this exclusive event. Here’s the twist…when they showed up at the designated venue, they were transported to a “Mystery Location” which was completely transformed. Guests enjoyed some Guinness hospitality and were wowed by an incredible performance by Canadian Recording Artist – Arkells.
- Guinness Halloween
- Sponsorship Activation
- Experiential Marketing
- Live Event