During the Toronto International Film Festival, Mixer drove awareness and messaging of access and benefits to VISA Infinite cardholders with "on-the-spot concierge services".
Our exclusive Concierge Experience was brought to life through various unexpected surprises for cardholders that included ticket giveaways, champagne service, espresso valet, umbrella giveaways, complimentary parking, and taxi service.
Visa cardholders were also invited to capture their “Red Carpet Moment” with a custom picture experience that drove significant sharing through social media channels.
- TIFF 2013
- Sponsorship Activation
- Experiential Marketing
- Live Event