we create lasting impressions.
Did we invent this? Retail-tainment? Not really, but we've been doing it for so long, it feels that way. Retail-tainment is the art of building brand advocacy through consumer “connection moments” where it matters most, at the point of purchase. mixer has been creating and delivering immersive and exciting experiences before it was an official part of the marketing mix. With decades of experiences and thousands of executional hours to our credit, it’s nothing new to us.
stop them in their tracks
Our Retail Programs cover a lot of bases and include a lot of moving parts. But we don’t just throw a couple of golf shirts at college students, hand them a box of stuff and say “Call us in the morning,”. Our retail campaigns are strategically designed and consumer relevant - driving conversion and sales for maximum impact and success. We don’t mess around, and we usually include things like:
- Development of retail campaigns that compliment on-going traditional marketing initiatives
- Product sampling and demonstrations
- Producing theatrical and interactive elements
- Consumer data capture
- Custom merchandising of retail outlets
- Assisted sales support
Take a look at some example campaigns below
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